NYC, NJ & CT’s Small Business Startup Financial Advisers

In ancient Greek mythology, Plutus was the god of wealth, prosperity and abundance. Hopefully, your new business,  or business acquisition,  will also be the source of wealth, prosperity and abundance. 

Buying or starting a business is an exciting time, but it can also be a period of anxiety and stress. The sad truth is that of the 4.7 million new businesses started in the past 12 months in the U.S., 80% will fail in the first five years. New businesses fail for reasons that are only limited to your imagination: an idea that is not well thought out, lack of capital, poor planning, and lack of experience on the part of the promoter are only a few of the reasons that cause  new enterprises to fail.

At Plutus Advisers LLC, our goal is to take the anxiety out of starting or buying a business by providing a number of services that entrepreneurs often overlook in the beginning but can cause major impediments to success in the future. Our goal is to shift the odds of success in your favor.

Photo credit: Carole Raddato

Detail of Pluto/Serapis, Statue group of Persephone (as Isis) and Pluto (as Serapis), from the Sanctuary of the Egyptian Gods at Gortyna, mid-2nd century AD, Heraklion Archaeological Museum