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We undertake an in-depth review and analysis of your business concept to ensure that it passes the “smell test.” Is there a market for your product or service? Who is your customer base comprised of? Is your product or service appropriately priced relative to the competition? Who is your competition and what are their strengths?
These are only a few of the questions that need to be addressed in the beginning. We help you focus on these questions and many others to help ensure your success. In essence, we act as your sounding board to help you address questions that you may not have thought of or you do not think are important but in reality can make or break your business.
The type of entity that you select has a major impact upon your tax situation:
We can form your entity, procure your employer identification number from the Internal Revenue Service, and register the entity with appropriate State taxing authorities.
We can also refer you to attorneys who can help you address the legal aspects of business formation such as preparing operating agreements, partnership agreements, and articles of organization.
You are going to need premises to operate from. Plutus Advisers, LLC works with a number of commercial real estate firms to help you locate and negotiate space. Although almost everyone has rented a house or apartment, there are significant and substantial differences between leasing a residence and leasing commercial or industrial space. Because we work on a fee basis and not on a commission basis, we are in a better position to provide objective and unbiased advice.
Issues that arise in commercial leasing include but are not limited to:
1. What is a triple net lease?
2. Am I getting the amount of space that I am paying for?
3. How the term of my lease will impact my ultimate ability to sell my business.
4. Should I own or lease my premises, and if owned, advantages of a separate LLC?
You are going to need an accounting system. Generally speaking, Quickbooks is the most widely used accounting software program for small and mid-sized businesses. We can train you and/or your staff in the efficient and effective use of this software so that you will always have your numbers at your fingertips.
Insofar as locating and hiring accounting and financial staff is concerned, Brad Palmer, owner of Plutus Advisers, LLC is a N.J. Certified Public Accountant with 35 years of experience. He can evaluate prospective accounting and financial staff to determine the level of skill and competency possessed by them to determine if they are suitable for your needs. In certain cases, we employ a private detective agency to ascertain honesty and integrity that goes far beyond the standard reference check.
Most aspiring entrepreneurs have the misguided idea that since they do not have the capital, they cannot become entrepreneurs.
But in reality, lack of capital is the easiest obstacle to overcome, assuming that:
1. You have a strong background in the industry that you plan on going into.
2. You have managerial ability and you can convince prospective lenders and equity investors of this.
3. You have good sales and presentation skills.
4. You have a well thought out and well written business plan. In other words, you are a real businessperson.
In fact, most successful entrepreneurs use as little of their own capital as possible. Sources of capital, other than your own pocket, range from friends and family, standard bank loans, loans arranged through the Small Business Administration, and equity capital; it is now possible to arrange equity capital online via a variety of crowdfunding sites. Just do a Google search for "crowdfunding" or “raise capital online.” Be sure to retain a securities attorney prior to raising equity capital online.
Let Plutus Advisers, LLC help you design your capital structure between debt, equity and hybrid vehicles so as to help ensure your success.
Please free to inquire as to what other services we can provide or can refer you to.
Plutus Advisers, LLC is sensitive to the fact that new businesses are often cash constrained. Because of this, we work with clients as much as possible to ensure that our services are affordable. We can be retained on an hourly basis or a project basis. The greater the number of hours purchased, the lower the hourly rate. We accept all major credit cards, and in certain cases we provide no interest financing. Please feel free to contact us for a free ½ hour evaluation of your needs and requirements to determine if our services are of value to you.
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